Ask what problem the scope solves
A proposal should connect technical, content or authority work to the website and business objective. A long activity list without priorities is difficult to evaluate.
Keep access under business control
The business should understand who owns the domain, website, analytics and search accounts. Access and handover responsibilities belong in the written agreement.
Reject guaranteed outcomes
No provider controls search-engine rankings. Look for transparent assumptions, documented changes and reporting that distinguishes observation from certainty.
Explore the next step
Read more about search engine optimisation and website design or contact our team with your requirements.
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