Separate activity from outcome
List completed work separately from visibility, visit and enquiry evidence. This prevents task volume from being presented as business performance.
Use stable comparisons
Note seasonality, tracking changes, migrations and campaign activity that affect comparison. Small movements should not be treated as proof without enough context.
Record the next decision
Finish each review with an agreed action, owner and reason. Reporting earns its place when it helps the team choose and verify the next piece of work.
Explore the next step
Read more about search engine optimisation and google ads or contact our team with your requirements.
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